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History of Honda

History of Honda - Stokes Honda North



Honda has been around for decades but not many people know how it got started. Honda has been successful and our dealership lot filled with hundreds of new and used Hondas is proof!

Soichiro Honda founded the Honda Motor Company back in 1948. The recent war had destroyed many car and bike plants and Honda saw an opportunity to provide to those who were struggling after the war with a cheap vehicle. So to solve a problem, Honda strapped an engine to a bike.

This was fulfilling for awhile but Honda wanted more. A decade later, after the motorcycle division was doing well, Honda was able to break into the United States market and American Honda Company was born.

Throughout the next few years Honda had incredible designs and had clever takeovers to make it an absolute powerhouse in the motorcycle industry. In the 1960’s Honda was struggling to capture the market of the American drivers who stayed true to their American made large vehicles.

Soichiro wasn’t one to be easily defeated by slow sales. Instead he did what he does best and came up with a new idea. Americans were immediately impressed with the new Honda Civic that came to market. The Civic was a major hit in the American market for Honda and it met the emissions standards that were set during the energy crisis of the 1970’s.

Honda saw an opportunity to gain more ground and market share in the American market and presented the all-new Accord which easily rose to the top. The Accord became the most popular vehicle in the U.S. due to its phenomenal fuel economy. Since its debut it has been one of the best selling vehicles in America.

It was in 1982 that Honda did something that no other Japanese automaker had done before and opened a plant on American soil. Honda’s assembly line was built in Marysville, OH and it is still in operation today!

A few years after Honda realized they were losing market share to the more established luxury automakers. Honda then introduced their own line of luxury vehicles, Acura. Acura took off and became a success that two other Japanese manufacturers, Toyota and Nissan, borrowed the idea and introduced luxury lines of their own, Lexus and INFINITI.

Honda has seen success all over the world in the last few decades. Even though the automobile line started out a bit rough for Honda, they persevered and flourished and are now a major player in the U.S. market.

Honda continues to produce wonderful vehicles including the Civic, Accord, CR-V, Odyssey and Pilot. They remain one of the five top selling auto manufacturers in the world and we’re proud to be part of the Honda family!

 

 

 





 
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